What metrics can be used in the b2b industry to assess the effectiveness of online marketing strategies and their success?
Many marketers concentrate on traditional metrics when determining the most important KPIs (Key Performance Indicators) that will be used to assess the company’s performance trend.
- Revenues from sales
- The number of leads generated
- The cost per customer acquisition
There is more data that you can use to launch a successful B2B marketing strategy. You can also make adjustments as needed.
Excluding the correct KPIs can lead to incomplete information that could cause one to make poor decisions. You should hire a Digital Specialist to handle this marketing task effectively.
Marketing revenue attribution
What percentage of revenues are derived from b2b-marketing activities? What percentage of total revenue can the content-marketing strategy be credited with?
These questions will help you understand the effectiveness of campaigns. Businesses don’t want to waste their time or resources on activities that don’t produce ROI.
Acquisition of customers at a cost
What does it cost to acquire a customer? This includes all marketing costs, software, and other expenses.
A clear understanding of the costs of marketing activities will allow you to allocate your budget more effectively and to implement new activities that increase the effectiveness of your strategies.
Optimizing your conversion rates is one way to reduce customer acquisition costs.
To simplify the buying process and to make it more efficient, add relevant calls to action to the site. Also, insert links to the blog that can answer prospects’ questions. This will help them to navigate in the right direction.
Customer lifetime value
This is the metric that indicates how much profit you can expect to make from an existing customer over time. In short, long-term profitability includes purchasing behavior and revenue.
An effective lead-nurturing campaign can increase your customer’s lifetime value. This allows your sales and marketing teams to inform customers about new services, products, and resources.
Automated messages often fail to deliver results. Personalized emails are better than automated messages.
Digital marketing can increase your ROI
Every business wants to see a return on its investment in online marketing strategies.
It is crucial to calculate ROI to establish monthly and annual performance. It is also important to plan your budgets and strategies precisely so that you avoid investing in activities that don’t bring in a profit.
Understanding the current ROI will help you plan for the future.
Conversion rates for landing pages
No matter how much traffic a landing page receives, a contact form without leads generation is ineffective. If traffic is high but conversions are low then there may be a problem with the page’s structure.
Organic traffic
The inbound marketing strategy aims to ensure that organic traffic is the main source of traffic. But what does SEO means in marketing?
The high organic traffic indicates that the SEO strategy is working and that the company website can easily be found through search engines. Traffic is valuable and is available for free.
Conversion rates and traffic to social media
B2B companies often overlook the importance of social media for their online marketing strategies. Social media, particularly LinkedIn, can be very useful for engaging the public and building trust.
These are two important metrics:
- The number of leads and contacts generated by social media channels
- The percentage of traffic that comes from social media networks
These channels demonstrate the effectiveness of publishing content through the involvement of users.
Mobile traffic
It is unacceptable that blog articles, for instance, cannot be readable from their smartphones. It is important to be aware of what works and doesn’t work to adapt the strategy and achieve lasting results.
The objective of online marketing strategies is to acquire new contacts and transform them into customers, increasing the company’s business. In this article, we have seen the metrics to analyze to achieve it.
